Over a year, the average Brit queues for more than 67 hours – that’s almost three days. This means you spend around 6 months of your life waiting. It might be the most “British” thing we’ve ever heard, but it’s bloody unnecessary when it comes to getting a haircut and according to science – it’s actually making you bald!
According to Richard Larson Ph.D, the world’s foremost expert on queues (!), the biggest cost of waiting for your barber on a Friday evening is an emotional one: stress, boredom, that nagging sensation that one’s life is slipping away. All of which contribute to thinning and ultimately blokes going bald.
Most of you leave your trip to the barbers until the last minute and consequently tend to go at peak times – like during a lunch break or right after work. This leads to a higher chance of a wait time and higher likelihood of queue rage. Products are consumed, but services are experienced live. That’s why delays are so infuriating and have been cited as the most important factor influencing negative reviews and evaluation.
Sometimes you have no choice but to wait, like when you queue for a new passport – you aren’t really a customer – and you cannot take your business elsewhere. But that’s not the case with a haircut. In London, the likelihood is that you could walk for 5 minutes and find another barbershop. The danger is that their queue may be longer than the first one. So what can we do to avoid going queue bald?
Relieve the anxiety by pre-planning to avoid wait times and uncertainty – otherwise known as booking. You should book. It’s understood that time-conscious professionals need a system that’s flexible to their changing schedule, and that’s what Mojo does. We give you a view into the calendars of London barbershops so you can see when they’re free, book a service, turn up and get straight in that chair. Less stress, means less hair loss. And that my friend, can only be a good thing.
Fun Fact: Mirrors were originally placed in elevators during the post-World War II boom due to complaints about elevator delays and wait times.